Partner Finance

A powerful solution to help you convert more sales.

One of the biggest reasons for a sale to stall is either due to cost or lack of finance. Partner finance provides you with a powerful tool to overcome these obstacles and therefore convert more sales.

Most new introducer accounts can be set up the same day allowing you to start increasing sales today.

What is partner finance?

Our partner finance programs enable you to offer flexible finance options to your clients and customers. You may also hear some companies refer to similar solutions by the names “vendor finance” or “supplier finance”.

The beauty of our partner finance solutions is that they are hassle free; there is no cost to you, and no need to invest time and effort into learning about finance or how you can sell it. By becoming a part of our introducer program, you can leave that burden on our finance experts shoulders allowing you to continue focusing on the core needs of your business.

Who can apply as a partner?

Primarily we work with business-to-business (B2B) equipment manufacturers, suppliers or resellers throughout the UK, or businesses offering professional services like Consultants, Finance Directors and Accountants.

It doesn’t matter whether you sell plant machinery, offer CNC machinery, provide refits or fit outs for shops, offices or restaurants, or whether you provide B2B consultancy services, we can help you convert more leads to sales.

We have a wealth of experience across a range of industries, including:

  • How does partner finance work?

    In simple terms, when a customer is interested in buying from you but indicates that cost or funding is an issue which could cost you the sale, you introduce them to ourselves.

  • How does partner finance work?

    We work with them to identify a suitable financial solution to help them complete the purchase and take care of all of the paperwork in conjunction with the lender.

  • How does partner finance work?

    The lender then releases the funds to you for the purchase, and you provide the customer with the goods or services.

  • How does partner finance work?

    From this point on, the customer makes payments directly to the lender according to the agreed payment schedule until the balance has been paid in full.

Advantages of becoming an introducer with Union Business Finance

Regardless of whether you are a machinery manufacturer, equipment supplier, or provider of professional services, you will enjoy the following key benefits:
  • Easily overcome cost objections at the point of sale by quoting a cost-effective monthly payment
  • We work with an extensive panel of over 100+ lenders, maximising the opportunity to identify suitable funding for your client

  • Approximately 85% of applications from end customers are accepted, providing you with a high confidence of conversion success

  • Opportunities to up-sell increase exponentially because monthly payments mean that clients will typically opt to place an order of a higher value
  • For equipment that is leased, the business may be able to benefit from tax relief which can help reduce the costs further

  • Get paid on time and avoid invoice chasing and problems related to credit control
  • The need for you to discount your product in order to close a sale will be greatly reduced
  • Includes all the quoting and marketing tools are provided
  • Throughout your association with us, you will have a dedicated Account Manager updating you throughout the process.

We have made every possible attempt to simplify the process of partner finance. It’s as simple as:

A person using a mobile phone

1. Get In touch with us to give us an understanding of your business and its goals.

Two people shaking hands in an agreetment.

2. Complete the introducers agreement

Two colleagues brainstorming making notes

3. We will set you up on our exclusive partner finance calculator

Two colleagues brainstorming making notes

4. Start offering partner finance introductions to your clients!

We are actively working with

45 +


Join hands with Union Business Finance and become an introducer today.


FAQs for introducers

What does it cost to become an introducer?
Nothing. There is no cost to you as the introducer. Ultimately we become a powerful extension to your sales team for free!
Do you offer partner finance for B2C suppliers?
Unfortunately we don’t currently offer partner finance for B2C purposes. Our specialism is in B2B transactions. For B2C funding we recommend searching for “retail finance”.

FAQs which your clients may have

How long can they borrow for?
We will talk through all of the available options for each individual client, but typically finance can be arranged for a period of 2, 3, 4, 5 or 7 years.
What is the acceptance rate and criteria for customers?

We currently have an 85% acceptance rate for our clients.

The acceptance criteria will vary depending on the lender, but typically they will require a reasonable credit history, and have a viable business. This often means having an established trading history of at least 1 year but we may be able to help with pre-launch businesses in some cases.

How fast can finance be arranged?
We can normally arrange finance for established businesses within 24-48 hours.
What is the application process for customers?

We try to keep the process as simple and quick as possible. A typical process is as follows:

  1. You introduce the client to us
  2. They have a quick phone call with our experience account managers
  3. They send us supporting documentations for their application
  4. We send a proposal to the relevant lender for underwriting
  5. Funding approved and signed on the dotted lines.
  6. Funds released.
Are there any tax advantages for customers?

When leasing equipment, the business may be able to benefit from tax relief. For hire

Ready to get started? Let’s do it!

Apply for partner finance today

Simply complete the form below or call us on 01788 892 002 to get started.

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Aintu Ltd T/A Union Business Finance is an independent Asset finance broker not a lender, as such we can introduce you to a wide range of finance providers depending on your requirements and circumstances. We are not independent financial advisors and so are unable to provide you with independent financial advice. Aintu Ltd T/A Union Business Finance will receive payment(s) or other benefit from the finance provider if you decide to enter into an agreement with them. Aintu Ltd T/A Union Business Finance is an appointed representative of AFS Compliance Ltd which is authorised and regulated by the Financial Conduct Authority under number 625035. Aintu Ltd T/A Union Business Finance aims to provide our customers with the highest standards of service. If our service fails to meet your requirements and you would like to report a complaint; please click on the link below;


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