Aintu Ltd T/A Union Business Finance (company number: 12139002) which is an independent Finance Broker based in Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ. We act as a broker for our customers. Aintu Ltd T/A Union Business Finance is an appointed representative of AFS Compliance Ltd which is Authorised and Regulated by the Financial Conduct Authority. FRN 625035.
Aintu Ltd T/A Union Business Finance is the controller and responsible for your personal data (collectively referred to as “Aintu Ltd T/A Union Business Finance”, “we”, “us” or “our” in this privacy notice). This means that we are responsible for deciding how we hold and use personal information about you. We are required under data protection legislation to notify you of the information contained in this privacy notice.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
The data protection law in the UK changed on 25 May 2018. This privacy notice sets out your rights under the new laws.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
We may also collect, store and use the following “Special Categories” of more sensitive personal information:
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your location data to calculate the percentage of customers accessing our services in a given geographical location. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel service you have with us but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
The situations in which we will process your personal information are listed below. Please see Schedule 1 to this privacy notice in which we have set out, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
We will process your personal information for the following reasons:
Automated decision-making takes place when an electronic system uses personal information to make a decision without human intervention. We are allowed to use automated decision-making in the following circumstances:
If we make an automated decision on the basis of any particularly sensitive personal information, we must have either your explicit written consent or it must be justified in the public interest, and we must also put in place appropriate measures to safeguard your rights.
Many of our funders use auto scoring technology to underwrite deals. You will not be subject to decisions that will have a significant impact on you based solely on automated decision-making, unless we have a lawful basis for doing so and we have notified you.
We will share your personal information with third parties where required by law, where it is necessary to administer the contractual relationship with you or where we have another legitimate interest in doing so.
“Third parties” includes third-party service providers (including contractors and designated agents) and other entities within our group. The following third-party service providers process personal information about you for the following purposes:
We have a Data Protection regime in place to oversee the effective and secure processing of your personal data. More information on this framework can be found on our website.
In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you. Once you are no longer an employee, worker or contractor of the company we will retain and securely destroy your personal information in accordance with applicable laws and regulations.
We do not transfer your personal data outside the European Economic Area (EEA).
Under certain circumstances, by law you have the right to:
We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.
If you wish to raise a complaint on how we have handled your personal data, you can contact our Data Protection Officer who will investigate the matter.
If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office (ICO).
|Purpose/Activity||Type of data||Lawful basis for processing including basis of legitimate interest|
|To find the best source of finance based on your circumstances||
|To undertake credit checks for the purposes of finding the most suitable finance product.||
|To confirm your affordability for the financial requirement you have proposed to us.||
|To comply with our anti-money laundering and know your client requirements.||
|To meet our regulatory responsibilities.||
We use Google Analytics Advertising Features (‘GAAF’) through our website, which means that
certain information about the traffic on our website is collected. In light of using GAAF, we will not
facilitate the merging of personally-identifiable information with non-personally identifiable
information collected through GAAF unless we receive your express consent to that merger.
Furthermore, we are hereby notifying You that:
The specific GAAF feature(s) which we have implemented are;
Remarketing with Google Analytics
Google Display Network Impression Reporting
Google Analytics Demographics and Interest Reporting
We use first-party cookies (such as GAAF cookies) or other first-party identifiers, and third-party
cookies (such as advertising cookies) or other third-party identifiers together.
You can opt-out of the GAAF you use, including through Ads Settings, Ad Settings for mobile apps, or
any other available means such as the Google Analytics currently available opt-outs accessible via
Used to check if the user’s browser supports cookies.
It's a cookie set by the server to control functionality of the webserver.
This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
_gid cookie is responsible for tracking user behavior. It expires after 24 hours of inactivity.
This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.